13 Pitch

Pitch

The pitch is a consolidation of the business plan into an efficient and very effective presentation. It is a tool used to draw and invite potential investors, and supporters to look more deeply at the opportunity of supporting your endeavor. The delivery of a pitch should be consistent with your proposed companies intended brand and vibe.

A standard pitch format is as follows:

  • A soundbite describing who you are, mantra
  • The problem you are solving
  • The solution you are providing
  • Your Competition
  • Why you are positioned to supersede your competition
  • Your target market and percentage of sales associated with each sector
  • Data to support all assertions
  • Your team and why they are the people to make all of this happen

Most often a pitch is presented in a PowerPoint format with the slides being visual as a way to reiterate the content of your message.

 

 

 

 

 

 

 

 

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Foodtrepreneurship Copyright © 2022 by Nancy Carey is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book