Pitch

The pitch is a consolidation of the business plan into an efficient and very effective presentation. It is a tool used to draw and invite potential investors, and supporters to look more deeply at the opportunity of supporting your endeavor. The delivery of a pitch should be consistent with your proposed companies intended brand and vibe.

A standard pitch format is as follows:

• A soundbite describing who you are, mantra
• The problem you are solving
• The solution you are providing
• Your Competition
• Why you are positioned to supersede your competition
• Your target market and percentage of sales associated with each sector
• Data to support all assertions
• Your team and why they are the people to make all of this happen

Most often a pitch is presented in a PowerPoint format with the slides being visual as a way to reiterate the content of your message.